Mgr Digital Experience
KNOWLEDGE, SKILLS AND ABILITIES
Education - Bachelor’s degree with a concentration in Business, Marketing, Merchandising, eCommerce, or a related area. MBA is a plus.
Experience - 7+ years experience. Relevant work experience in digital strategy and user experience. Must be familiar with a variety of web platforms and content management systems, mobile apps, collaboration and design tools, web analytics and UX best practices.
• Should be “T”-shaped in breadth of experience & depth of expertise in the practice of user experience and product design methods. As a “player/coach”, this individual will be expected to both directly contribute as well as lead product design resources through user research and solution ideation activities to mold ideas into opportunities for experimentation, provide recommendations for the overall experience vision and strategy, and contribute to design artifacts like wireframes, creative concepts, and clickable prototypes for business alignment.
• Must have experience in software as a service, with strong blue sky/ideation skills, robust holistic systems thinking, deep attention to detail, and passion for making difficult tasks into simple and delightful experiences for customers.
• Ideal candidate has experience and a basic to intermediate technical foundation working in Salesforce products, ideally in Experience Cloud (formerly Community Cloud) and Commerce Cloud.
• Has a deep knowledge of web design standards, UI designing and testing with a solid grasp of IT functionality within web infrastructure. The ideal candidate is passionate about all things digital experience and possesses a constant curiosity for innovation and idea generation.
• Proven use of online analytics and consumer data to interpret results, identify opportunities, and support strategic marketing decisions to maximize sales, conversion rate and overall customer experience.
• Must be creative, solution focused and willing to work with others to identify fresh ideas
• Demonstrates knowledge of key trends in user experience and strategy with an integrative and holistic approach.
• Must be able to build strong relationships with regional teams, cross-functional corporate teams, and various department stakeholders.
• Customer-centric mindset with ability to empathize with user groups to understand their needs and expectations.
• Communications skills should be highly developed to manage complexity of working across cultures and departments. Personal judgment, ability to identify misinformation and track disparate information is critical to keeping programs on track.
• Expected to handle multiple projects at once and be able to navigate through ambiguity and rapidly changing priorities; comfortable taking direction but also managing upward.
• Strategic thinker with broad perspective and, at the same time, demonstrates an acute attention to detail and ability to execute flawlessly.
• Must be self-sufficient, able to prioritize and organize and possess a high level of time and project management skills with the ability to manage multiple projects and tasks with aggressive deadlines with little direction is required.
• Must possess a sense of urgency, be proactive and display confidence as project leader, demonstrating strong collaboration, flexibility, and diplomacy skills.
• Global minded and flexible approach: keeping all markets in mind when creating strategies and implementing initiatives.
• Must have excellent interpersonal and communication skills to effectively communicate with top management and provide direction to colleagues and direct report(s) in the development of interactive marketing programs that are consistent with company objectives.
• Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines.
