Sr. Specialist, Email Marketing

What You’ll Need to Be Successful

• Experience: 5+ years of experience in merchandising or online marketing analytics and design. Experience in eCommerce and web merchandising, including web platforms, web content management systems, Endeca, Ominiture, or similar technologies. Demonstrated senior level expertise and knowledge in the online space (web, email, social and mobile, etc.), with strong awareness of emerging trends and technologies.
• Supervisory Experience: 2+ years of experience leading and managing a team
• Education: Bachelor/University Degree in Business, Marketing, Merchandising, eCommerce or other related areas
• Strong experience with Salesforce Marketing Cloud (formerly ExactTarget) or equivalent enterprise email automation software. Technical email knowledge such as HTML email code evaluation/troubleshooting, list management, segmentation, pre-deployment QA/testing, etc.
• Strong business and analytical skills to analyze and interpret results of metrics. Must be able to identify email opportunities and overall customer experience. Experience with web analytics tools such as Omniture SiteCatalyst and Google Analytics is required.
• Ability to leverage analytics findings into actionable email marketing recommendations. Must be creative, solution focused, and willing to work with others to identify fresh ideas. Advanced knowledge of email Best Practices and success metrics.
• Enterprise-level email strategy experience developing and managing email and marketing testing plans.
• Strong written and verbal communication skills, reliability, professionalism, attention to detail, and rapid execution are essential.
• Expected to manage multiple projects at once, handle ambiguity and rapidly changing priorities, and be comfortable taking direction while managing upward. Must be data-driven, detail-oriented, organized, and motivated to provide a fantastic customer experience. Must be self-sufficient, able to prioritize and organize, and possess a high level of time and project management skills. Ability to manage multiple projects and tasks with aggressive deadlines with little direction is required. Must possess a sense of urgency, proactiveness, and display confidence as project leader. Must demonstrate strong collaboration, flexibility, and diplomacy skills..
• Must have excellent interpersonal skills to effectively communicate with top management and provide direction to staff in the development of interactive marketing programs that are consistent with company objectives. Must have excellent presentation skills and comfortable presenting in front of large audiences.
• Ability to set up and configure emails with dynamic content and personalized data.
• Deep knowledge and thorough understanding of the email and mobile marketing industry, providers, and emerging trends.
• Ability to lead and manage a team of email specialists.