Sr. Specialist, Email Marketing

Who We Are

Founded in 1963 by Mary Kay Ash with a bold mission to enrich women’s lives, Mary Kay has grown into one of the world’s most successful and enduring beauty brands. For more than 60 years, our people-first culture and commitment to innovation have powered our global success in skincare, color cosmetics, nutritional supplements, and fragrances. Our corporate teams spanning R&D, marketing, IT, manufacturing, distribution, supply chain, analytics, and more play a critical role in supporting millions of Independent Beauty Consultants across more than 35 markets worldwide. At Mary Kay, employees collaborate on meaningful work that drives real impact, fuels entrepreneurship, and advances science backed beauty. Guided by purpose, we are equally committed to sustainability, supporting women affected by cancer and domestic abuse, and inspiring future generations, all while offering rewarding careers with global reach and opportunities for growth.

What We Offer

• Generous Paid Time Off

• 401K & Profit Sharing

• Medical, Dental & Vision Coverage

• Free On-site Fitness Center & Health Clinic

• Tuition Reimbursement

• Employee Product Discounts

About the Role

Develops and provides best-in-class email product practices, and creates, tests, and executes dynamic, multi-channel email campaigns. This position is responsible for developing scalable email campaigns for Independent Beauty Consultants and consumers, from ideation to completion. This role also translates design mockups and delivers production support - including building, configuring, testing - for all product migrations within Salesforce Marketing Cloud. This position provides direction and support to Marketing, Design, Content, Product, Engineering, and IT teams. Mary Kay is on a journey to build a seamless experience across its many Independent Beauty Consultants and external audience touchpoints. A key factor in this success is transforming and modernizing the digital experience by evolving the site with speed, agility, and scale to enhance how the company meets customer needs and deliver an experience as innovative as the company's legacy in world-class, game-changing technology.

Responsibilities:

• Strategy - Partners with the manager to lead and develop email marketing campaigns for consumers and Independent Beauty Consultants. Through creative marketing, content strategy, and product expertise, proposes best practices and provides recommendations to key stakeholders. Collaborates and strengthens relationships with other departments and teams to plan and execute email marketing campaigns and email journeys for consultants. Participates in frequent cross-functional brainstorming activities to optimize emails and click through rates. Ensures mobile-friendly email templates are developed, identifies target audience, and drives growth of our email list. Defines and executes strategy to increase engagement across all email streams, including onboarding, transactional messages, and re-engagement/retention. Leads customer email communication from strategy through execution with content, relevancy, smart segmentation, and personalization to drive customer engagement and adoption.
• Execution - Develops and executes email strategy in promotional, transactional, and targeted trigger campaigns across the customer and Independent Beauty Consultant lifecycle. Creates and manages A/B testing across all campaigns to enhance productivity, deliverability, and customer engagement. Works closely with Design and Content to develop artwork and copy to fulfil channel objectives and deliver on brand look, tone, and feel. Works closely with the Engineering team to continuously improve back-end automation and system integrations. Works closely with IT to develop new strategies for targeting customers at an individual level based on salesforce data and develop processes for data integration and automation. Maintains necessary processes, controls, and procedures to ensure campaigns are being deployed on time and without error. Strategically develops and implements all email campaigns including mobile app emails.
• Analysis - Regularly maintains reports on direct marketing performance and testing results to develop new optimization strategies and improve overall performance. Tracks and reports performance for email campaigns to management teams and stakeholders. This includes campaign engagement, conversion, acquisition, and retention metrics. Ensures engagement benchmarks across Open Rates, Click Rates, Opt Outs, etc. are being achieved by email marketing campaigns. Leverages analytics to inform Web Merchandisers’ decisions including identifying highest converting pages and products. Creates email databases for lead generation. Analyzes journey campaign performance and suggests improvements. Monitors new developments that may create new opportunities.
• Supervisory Responsibility – Coaches, mentors, and trains other email specialists. Supports team during challenging situations and encourages them to work toward their goals. Offers advice and guidance when needed and creates a positive work environment for everyone. Continually coaches direct reports on how to achieve their individual potential and sets appropriate expectations.
• Technology Responsibility- Responsible for creating data extensions, filters, and HTML email code within Salesforce Marketing Cloud. Maintains and manages Marketing Cloud contact database. Troubleshoots system issues as they arise with data extension, html email code, evaluation, and list management. Stays current with email industry technical best practices and techniques and implements into ongoing campaigns. Understands nuances in coding techniques required to successfully render emails in all major email clients and devices. Contributes to team coding standards and practices. Maintains and manages 3rd party data integrations so all customer-facing channels can operate seamlessly and timely.
• This role includes an on-call component during month end and occasional after-hours or weekend support for urgent business communications.
• This job requires on-site work at our Global Headquarters in Addison, TX.