Assistant Manager Integrated Brand Marketing US

Education: Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field, plus

Experience: Minimum of 7+ years of experience in corporate or public relations/advertising agency environment, with proven examples of successful marketing campaigns, or relevant experience in a more general marketing role.  A minimum of 3 years of supervisory experience.

1. Must have a strong understanding of marketing concepts and terminology and must stay abreast of all product marketing trends.  Must be able to apply basic marketing concepts (e.g., brand positioning, brand equity/engagement, SWOT analysis, competitive assessment, marketing strategies, consumer segmentation) used in the development of marketing plans.

2. The ability to leverage market research results into actionable marketing recommendations and plans is required. Strong business skills and analytical skills are required to assist in analyzing and interpreting results of research, marketing promotions, educational programs and brand targets. Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions.

3. Must be an analytical thinker with a broad perspective and, at the same time, demonstrate an acute attention to detail and the ability to execute flawlessly. 

4. Solid personal judgment, ability to identify misinformation and track disparate information is critical to keeping programs on track.

5. Must be able to work in teams and possess the ability to lead large teams from multiple disciplines to orchestrate product launch and promotional support. Must effectively work closely with all areas of marketing including corporate and regional marketing teams.

6. Must have excellent interpersonal, written and oral communication skills to effectively communicate with top management, sales force and internal departments.  Must be able to present in front of large audiences and senior executives.

7. Must be self-sufficient, able to prioritize and organize and possess time and project management skills with the ability to manage multiple projects and tasks with aggressive deadlines.

8. Ability to deal with ambiguity and rapidly changing priorities.

9. Position requires strong business writing skills, plus proficiency in Word, Excel and PowerPoint. Computer skills, such as database searches are also important.

10. Domestic overnight travel required approximately 15% of work time to conduct research, to interview independent sales force members and to attend special events and seminars.

11. Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines.