Specialist, Integrated Marketing and Social Media

KNOWLEDGE, SKILLS AND ABILITIES 

Education – Bachelor/University Degree in Business, Communications, Marketing, Online/Social Media Marketing.  Master’s degree preferred.

Experience – 3+ years of experience in social media and community management in a corporate or agency environment.

·         The ideal candidate will bring integrated marketing experience with an expertise in social media and working in a corporate environment.

·         Ability to create TikTok content and social media education that keeps up with the latest trends and a full range of execution from filming to copywriting. Enthusiastic on-screen personality with the ability to engage and excite audiences while building community.

·         Best practice knowledge of social media platforms including but not limited to Instagram, TikTok, and emerging platforms.

·         Demonstrates proficiency in global marketing, PR, social media, promotions, and advertising ideation, as well as basic program management skills.

·         Must be able to support development of brand experiences from a consumer and Independent Sales Force point of view. This requires an understanding of the Mary Kay products, beauty industry and Independent Beauty Consultant needs to be acquired.

·         Must be creative, solution-focused, and willing to work with others to identify fresh ideas.

·         Demonstrates strong written and verbal communication skills and is comfortable presenting in front of large audiences.

·         Ability to deal with ambiguity and rapidly changing priorities.

·         Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines and global social media strategy.