Sr. Project Manager, Product Marketing -Latin America

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Marketing
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JOB PURPOSE     
Leads the development, planning and execution of the product portfolio for all the Latin America Region.  Evaluates strategies for the region individually and holistically to develop and offer recommendations.  Evaluates current and proposed strategic plans in Latin America region to increase product sales.  Ensures the accurate and consistent communication of information to management and key partners.  Generates and evaluates solutions to address New Product Development issues as they arise and provides recommendations in collaboration with Program Manager of the project. Must work independently and navigate teams with ease.  This position will act as key liaison between Corporate Brand Development team and local marketing teams for all product matters providing strategic input to ensure alignment to global strategy.  

With direction from the Manager, Product Marketing this position leads:
-    the development of a product launch calendar identifying gaps and opportunities and negotiating product needs with corporate brand partners.  
-    specific product development process to cover gaps not addressed by corporate including evaluation of opportunity, project pick up or New Product Development and project approvals by company management. 
-    the development of fragrances, body care and sampling strategies by independently working with the LATAM Core Fragrance Team, Fragrance House, and Creative Services 
-    In partnership with Brand Development, leads the execution of the At Play color strategy and pipeline
-    the full product development including the creative brief for product concept, name, positioning story, packaging, marketing toolkit and branding campaign.


ESSENTIAL DUTIES AND RESPONSIBILITIES      
1.    Under guidance of Manager, Product Marketing, leads the execution of the strategy for all LA Regional Specific Fragrances, Body Care and At Play Color.  Also, oversees all supporting fragrance initiatives including ancillary products and scented sampling vehicles. 


2.    Drives the development process including: naming product, copy for products, packaging, promotions, and collateral materials developing brand strategy (including pricing, positioning, and product assortment).


3.    Partners with Program Management and Operations to ensure timelines are met, negotiating and creating solutions to keep project on track.     


4.    Leads the creation and execution of Fragrance, Body Care and At Play Color Launch Tool Kits (Consumer Marketing Materials, Advertising, PR, Web/ social and image assets to support launches) for all the markets.  Briefs Creative Services and oversees that direction is met. Ensures budget targets are met and presents final concept, assets, and campaign to local markets.  Serves as a consultant to local teams, helping to ensure successful deployment of new campaigns. 


5.    Provides business expertise and coaching relating to Fragrance, Body Care and Color Marketing efforts to local market teams.     


6.    Identifies product gaps and needs for the region and proposes new product concepts (including Product Benchmark) based on research, in-depth consumer and competitive knowledge of the Latin America region marketplace. Acts as decision maker regarding the global product offering that impacts overall Company Sales. Consolidates the differences and similarities of the region needs and product gaps. Where local/regional product development is required, leads business case preparation with supportive product portfolio strategy, trends and data from key countries and presents recommendations to LATAM management, Brand Development and PLT members. 


7.    Develops quarterly LA competitive tracking of new products and trends. Serves as an expert resource regarding beauty industry competition and the future prospects of cosmetics market development in the region and acts as a liaison between markets and Corporate. Analyzes and identifies key trends and keeps Brand Development informed of internal product trends and product launch mix that could influence product direction, price, quality, packaging and launch mix. 
   
8.    Partners with Manager, Product Marketing & Strategy to consolidate post launch results and performs analysis on the launch impact.  Collaborate on Product forecasting rationale, pricing and identifying opportunities that helps markets understand and apply key learnings for future launches.    


9.    Consults and makes recommendations to local market in regard to Product Calendar planning, product promotions, marketing campaigns, industry trends to assure future competitiveness.     

KNOWLEDGE, SKILLS AND ABILITIES     
Education: Bachelor’s degree in Marketing or business related function required. 


Experience: A minimum of five years brand management experience successfully leading and executing strategic marketing, branding, and product management within the beauty industry is highly preferred. 


1.    Must be fluent in Spanish and/or Brazilian Portuguese.
2.    Broad strategic thinking ability required to address challenges of multiple diverse markets and determine appropriate course of action.
3.    Excellent interpersonal, organization and analytical skills and a broad knowledge of company policies and the dynamics of Direct Selling are preferred to work successfully with multiple regional and corporate based teams. 
4.    Ability to multi-task and be flexible. Ability to prioritize workload and support a team with different functional responsibilities.
5.    Excellent English oral and written communication skills are required in order to develop business cases, initiate outlines and drafts of presentations; prepare initial drafts of packaging copy; and assist in the review and approval of copy. Must possess sensitivity and awareness to cultural differences and the ability to create partnerships with subsidiary staff.   
6.    Must be proficient in Microsoft Word, Microsoft Excel and Microsoft PowerPoint.
7.    Domestic/International travel required approximately 10% to 15% of work time.
 

Company Overview 
Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents. 

We are a company that believes in our people and cares for them with truly exceptional benefits. We offer: 
•    A comprehensive health plan which includes medical, dental, and vision with low premiums 
•    401(k) plan 
•    A generous profit-sharing program 
•    Free access to on-site fitness center and on-site clinic 
 

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