Sr Specialist Product Marketing US

·         Experience developing and/or contributing to brand, product and consumer marketing strategies is required. Must have a strong understanding of marketing concepts and terminology and must stay abreast of all product marketing trends. Must be able to apply basic marketing concepts (e.g., brand positioning, brand equity/engagement, SWOT analysis, competitive assessment, marketing strategies, consumer segmentation) used in the development of marketing plans.

·         The ability to leverage market research results into actionable marketing recommendations and plans is required. Strong business skills and analytical skills are required to assist in analyzing and interpreting results of research, marketing promotions, educational programs, and brand targets. Ability to define opportunities and problems, collect and analyze data, establish facts, and make valid conclusions.

·         Must have the skills to develop effective forecasting assumptions, analyze product financial health and prepare plans to address any current financial areas of weakness in the product lineup. Must have ability to understand financial data and make recommendations to senior leadership. Must possess strong analytical abilities to analyze and interpret results of research, promotions and understand product category health.

·         Must be able to work in a team environment and possess the ability to lead large teams from multiple disciplines to orchestrate product launch, phase out and promotional support. Must effectively work closely with all areas of marketing including corporate and regional marketing teams.

·         Must have excellent interpersonal, written, and oral communication skills to effectively communicate with top management, sales force, and internal departments. Must be able to present in front of large audiences and senior executives.

·         Must be creative, solution-focused, and willing to work with others to identify fresh ideas.

·         Must be self-sufficient, able to work with ambiguity and possess time and project management skills with the ability to manage multiple projects and tasks with aggressive deadlines and shifting priorities.

·         Must be an analytical thinker with a broad perspective and, at the same time, demonstrate an acute attention to detail and the ability to execute flawlessly.

·         Advanced knowledge of spreadsheet software, such as Excel, is necessary to prepare product programs and to analyze promotions. Working knowledge of Word and PowerPoint also required.

·         Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines.

·         Must have interest in cosmetics and beauty category. Prior skin care category management is a plus.

·         Spanish language competency a plus, but not required.

·        Out-of-town travel is required up to 15% of work time to conduct research, to interview independent sales force members and to attend special events.