Specialist, Brand Marketing
Job Summary
Contributes to the development and creation of effective integrated marketing strategies to deliver engaging content for consumers while supporting and elevating the credibility of the Mary Kay Independent Beauty Consultants. With a focus on skin care, flawless face, SPF and body care categories, supports execution of 360-degree modular marketing campaigns, overseeing development of global creative, marketing, social media and branding assets. Conducts background research and competitive analysis and reviews metrics and KPIs, to support the Creative Brief, ensuring creative, marketing and branding assets are globally relevant and impactful, assets are delivered on time and on budget, sustaining the growth of the Company’s strategic priorities. Will have own projects and with some guidance, deliver on projects.
About the Role
Responsibilities:
- Assists with the development of global creative, marketing and branding assets to support the business by conducting competitive research and sourcing inspiration to prepare creative briefs, collaborating with GPM partners, regional teams, Social and Digital partners and other Creative partners.
- Has a keen understanding of omni-channel marketing strategies and social media platforms. Conducts background research and competitive analysis and reviews metrics and KPI. Comfortable creating content when requested in partnership with Social Video team. Conducts post launch analysis to understand asset adoption and region social media performance.
- Builds influence and strong relationships with Regional Marketing, Global Product Management, Creative Design, Business Intelligence and various department stakeholders, as well as senior management. Uses highly developed communications skills to manage complexity of working across cultures and departments.
- Writes creative briefs in partnership with management and partners closely with creative partners on the creative concept, budget, marketing deliverables and regional expectations so that the toolkit stays on budget and delivers on time.
- Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, as well as optimized for search and user experience for all channels.
- Familiarizes self with Mary Kay’s product portfolio, new product development (NPD) timeline and Global Product Management activities.
- Conducts ad hoc research for special projects requested by Manager or Director.
- Reviews analytics and provides reports to team members and regions as needed.
- This position requires on-site work at a Mary Kay facility.
Skills & Experience
Experience: 3+ years of experience in cross-functional corporate or agency environment, including direct experience with social media and digital marketing. Beauty and/or direct selling experience a plus.
Education: Bachelor/University Degree in Business, Communications, Marketing, Online and/or Social Media Marketing or related field.
Additional Skills & Abilities:
- The ideal candidate will bring integrated marketing experience with a passion for social media and working in a corporate environment. Critical to this position’s success is the ability to manage multiple routine projects at the same time with acute attention to detail.
- This role requires a unique blend of analytical and innovative thinking, creativity, and technical proficiency, as well as solid communication and project management skills to contribute to the department’s best-in-class 360-degree marketing execution.
- Expected to demonstrate understanding of a linked spectrum of global marketing, PR, social media, promotions and advertising ideation, as well as basic program management skills.
- Must be able to support development of brand experiences from a consumer and Independent Sales Force point of view. This requires acquiring an understanding of the Mary Kay Product line, and an understanding of general cosmetics and beauty care consumable and beauty customer segments at a detailed level, as well as understanding consumer and Independent Beauty Consultant needs/expectations.
- Must be global minded with a flexible approach: keeping all markets in mind when supporting strategies and implementing initiatives.
- Must be global minded with a flexible approach: keeping all markets in mind when supporting strategies and implementing initiatives.
- Must be an analytical thinker with a broad perspective and, at the same time, demonstrate an acute attention to detail and the ability to execute flawlessly.
- Strong written and verbal communication skills, reliability and professionalism are essential.
- Strong written and verbal communication skills, reliability and professionalism are essential.
- Must have good presentation skills and be comfortable presenting in front of large audiences.
- Must have solid personal judgment; the ability to identify misinformation and track disparate information is critical to keeping programs on track.
- Must be self-sufficient, able to prioritize and organize, and possess time and project management skills with the ability to manage multiple projects and tasks with aggressive deadlines.
- Expected to deal with ambiguity and rapidly changing priorities.
- Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines and global social media strategy.
