Sr. Art Director, Brand Image & Content
Who We Are
Founded in 1963 by Mary Kay Ash with a bold mission to enrich women’s lives, Mary Kay has grown into one of the world’s most successful and enduring beauty brands. For more than 60 years, our people-first culture and commitment to innovation have powered our global success in skincare, color cosmetics, nutritional supplements, and fragrances. Our corporate teams spanning R&D, marketing, IT, manufacturing, distribution, supply chain, analytics, and more play a critical role in supporting millions of Independent Beauty Consultants across more than 35 markets worldwide. At Mary Kay, employees collaborate on meaningful work that drives real impact, fuels entrepreneurship, and advances science backed beauty. Guided by purpose, we are equally committed to sustainability, supporting women affected by cancer and domestic abuse, and inspiring future generations, all while offering rewarding careers with global reach and opportunities for growth.
What We Offer
Generous Paid Time Off
401K & Profit Sharing
Medical, Dental & Vision Coverage
Free On-site Fitness Center & Health Clinic
Tuition Reimbursement
Employee Product Discounts
About the Role
The Senior Art Director (Brand Image & Content) conceptualizes and leads multi-channel visual storytelling across brand campaigns, design, photography, video, digital experiences, social-first content, and global product and program launches. This role translates brand strategy into compelling visual ideas and systems that are distinctive, culturally relevant, and adaptable across channels. Working across disciplines, the Senior Art Director establishes creative direction from concept through execution and helps shape how the Mary Kay brand shows up across campaign, content, digital, social, and physical touchpoints. The Senior Art Director may bring deep expertise in areas such as brand design, campaign art direction, photography, digital, social content, or motion, while demonstrating the ability to translate their expertise across channels and brand experiences. They present and advocate for creative concepts, collaborate with creative peers and cross-functional partners, and guide internal teams and external talent to deliver cohesive, high-quality brand experiences. This role often leads or co-leads major creative initiatives and productions, partnering closely with Marketing, Social Strategy, Digital, Regional Markets, Account Management, and Producers from concept through final execution.
Responsibilities:
- Integrated Creative Direction
- Leads the development of visual concepts and creative direction for global campaigns, launches, toolkits, and brand initiatives across multiple channels.
- Translates brand strategy, consumer insights, and business objectives into compelling visual concepts and creative systems.
- Creates and directs campaign concepts, visual identities, design systems, mood boards, storyboards, layouts, content approaches, and other creative expressions appropriate to the assignment.
- Establishes how creative ideas extend across photography, design, digital, social, motion, video, print, experiential, and other consumer touchpoints.
- Leads or partners on photography and content production, including talent direction, casting, styling, composition, set/environment, and post-production as appropriate to the creative concept.
- Provides creative direction to designers, photographers, filmmakers, editors, agencies, production partners, and other creative specialists.
- Presents and advocates for creative concepts and collaborates with Brand, Marketing, Digital, Social, and Market partners to achieve strategic and creative alignment.
- Reviews creative throughout development and execution to ensure quality, consistency, and fidelity to the original idea.
- Social & Culture
- Partners with Social Strategy and Creative teams to develop platform-native ideas and content informed by evolving consumer behavior, culture, and social trends.
- Concepts social-first storytelling that can stand independently or extend larger campaign narratives.
- Understands the visual language, behaviors, formats, and creative opportunities of emerging and established platforms.
- Balances brand consistency with the speed, authenticity, experimentation, and cultural relevance required for social environments.
- Motion & Content
- Collaborates with AV, social, digital, and production partners to concept and guide motion and video storytelling.
- Develops ideas with motion in mind from the beginning rather than treating video as an adaptation of static creative.
- Provides visual direction across video, animation, editing, graphics, and other motion-based brand expressions.
- Ensures motion content feels connected to the broader creative idea while responding appropriately to its channel and audience.
- Digital & Brand Experience
- Guides how creative ideas translate across digital, commerce, web, CRM, regional toolkits, and other brand touchpoints.
- Creates or directs digital-first visual experiences that balance brand storytelling, usability, and channel requirements.
- Builds flexible creative systems that can scale across formats, markets, platforms, and stages of the consumer journey.
- Partners with global and regional teams to preserve the strength of the creative idea while enabling thoughtful localization and adaptation.
- The job requires onsite work at Mary Kay's Global Corporate Headquarters in Addison, TX.
What You’ll Need to Be Successful
Experience: 5+ years in art direction, graphic design, brand design, digital design, social/content creative, photography, advertising, integrated campaigns, visual communication, or related creative fields. Candidates may bring specialized depth in one or more creative disciplines but should demonstrate the ability to concept and lead visual work across multiple channels.
Education: Bachelor/University Degree in Visual Communication, Graphic Design, Communication Arts, Advertising, Photography, Digital Design, Interactive Design, or equivalent education and professional experience.
Proven ability to develop and lead conceptually strong creative work that strengthens brand identity and supports business objectives.
Strong visual taste and understanding of brand systems, typography, composition, image-making, design, and contemporary visual culture.
Demonstrated experience creating or directing integrated creative across multiple channels such as brand, campaign, digital, social, photography, video, motion, and experiential.
Ability to translate a central creative idea into channel-appropriate executions without losing visual cohesion.
Deep understanding of beauty, fashion, lifestyle, culture, or other visually driven consumer categories preferred.
Strong conceptual thinking with the ability to move comfortably between big-picture brand expression and executional detail.
Understanding of contemporary photography, content production, design, social, digital, and post production workflows.
Actively tracks and applies developments in design, culture, social media, technology, content, and emerging creative platforms.
Advanced proficiency in Adobe Creative Suite; familiarity with contemporary design, content creation, prototyping, motion, social editing, and/or image-making tools appropriate to the candidate's area of expertise.
Strong communication and presentation skills with the ability to articulate creative rationale and advocate for ideas with partners and senior stakeholders.
Experience directing internal creatives, agencies, freelancers, production partners, and other specialized creative talent.
Ability to manage multiple projects and shifting priorities in a fast-paced, collaborative environment.
