Sr. Project Manager, Global Salesforce Insights & Analytics
Skills & Experience
Experience: 7+ years of experience in Market Research, Customer Experience Insights (CX), Voice of Customer, Focus Group Moderator, Hands-on experience with complex Qualtrics survey design and analysis, Google Analytics, and ability to create dashboards (Tableau, GA4 LookerStudio, and Qualtrics)
Education: Bachelor/University Degree with a focus in Business, Social Sciences (Psychology, Sociology, Anthropology), Master's degree preferred, Market Research, Statistics, Data Analytics, Digital Analytics. Additional certifications in Qualtrics, UX research, or data analytics are highly valued This combination balances technical research skills with an understanding of human behavior and business strategy.
Additional Skills & Abilities:
- Expertise in survey design, programming, and analysis using Qualtrics, including survey weighting, cross-tab analysis, statistical differences, and focus group moderation and synthesis.
- Expertise in digital analytics, specifically Google Analytics 4 (GA4) and dashboard creation in GA4 Looker Studio.
- Strong analytical and strategic problem-solving skills, with the ability to “think through the data,” synthesize disparate findings, and translate insights into clear, actionable business recommendations and customer/consumer strategy.
- Exceptional communication and storytelling abilities, including report writing, verbal and written communication, presentation skills, and the ability to gain consensus among peers and leadership.
- Proven collaboration and relationship-building skills, with the ability to work cross-functionally, lead professional staff, and manage relationships with internal clients, external vendors, and research professionals.
- Advanced project management and organizational skills, including time management, multitasking, budget and resource management, and proficiency in Microsoft Word, Excel, PowerPoint, and related research tools.
- Global business acumen and ethical research leadership, with a passion for understanding the consumer and sales force, experience in international business and the beauty/direct selling industries, and flexibility for domestic/international travel (approx. 10%).