Sr. Project Manager, Global Salesforce Insights & Analytics

Job Summary

Acts as a Strategic Insights Advisor for the Global Opportunity and Sales group. Responsible for leading cross-functional initiatives that translate data into strategic action, enhancing customer experience and driving sales performance for Independent Beauty Consultants. Advises on the integration of market research, customer and sales metrics, and digital analytics to inform business strategy. Collaborates with regional and market teams, IT, sales, education, finance, legal, brand, customer service, and other internal stakeholders to ensure insights are effectively applied across the organization. Oversees the full lifecycle of insights projects, including stakeholder engagement, vendor management, and executive-level communication of recommendations.

Responsible for tracking, analyzing, and reporting KPIs derived from surveys, focus groups, websites, mobile applications, and digital tools that support both the Sales Force and consumers. Synthesizes data from multiple sources into cohesive, actionable narratives that align with opportunity and sales strategy. Leverages both quantitative and qualitative analysis to identify trends, behaviors, and opportunities for optimization. Accountable for promoting a data-driven culture that embraces experimentation, measurement, and continuous improvement, while building analytical capabilities across teams.

Conducts performance analysis of digital platforms, including websites, social commerce, and mobile applications, to identify opportunities for enhancement. Partners with stakeholders to define analytics needs, establish KPIs, build dashboards, and monitor results. Delivers insights that inform marketing and sales campaigns and drive improvements in key user metrics. Maintains awareness of industry trends and best practices, consulting across the global organization to support innovation and business growth.

About the Role

Responsibilities:

• Leads and influences cross-functional teams on research and insights to increase customer and consumer focus across key internal stakeholders, including Executives, Marketing, Sales, Brand, and Education teams
  • Designs, plans, and executes complex strategic projects, including large global studies; develops research proposals, solicits vendor bids, and identifies appropriate methodologies, teams, and tools to meet customer needs.
  • Explores and recommends new tools and approaches to advance insights at Mary Kay; manages insights budget and drives actionable insights from industry, market, and customer data.
  • Leads competitive intelligence activities, monitoring and analyzing global competitive performance to inform decisions of Executives and market leaders; integrates macro, market, and consumer trends with analytics and social listening.
  • Leads strategy for CRM and digital insights, tracking KPIs and generating a “360 degree view” of the customer by combining internal and external data; uses predictive analytics to drive personalization, conversion, and retention.
  • Develops customer segmentation and personas, drives a test-and-learn approach (e.g., A/B testing), communicates learnings and recommendations from sensitive data, and serves as business owner and expert for digital analytics tools like Google Analytics.
• Develops and manages internal client relationships and needs assessments to increase the impact of market research across the business.
  • Provides annual strategic and tactical planning for the insights function under the direction of the Insights & Analytics Leader.
  • Consults with clients on the use and application of research, integrating insights with business processes and advising on consumer, sales force, or marketplace information.
  • Builds partnerships across the business to increase the impact of insights by collaborating with stakeholders on key business questions.
  • Acts as a research liaison for the Region or function area, assessing needs, reviewing insights projects, and fostering action within the region.

  • Develops in-depth knowledge of assigned region or area of expertise, becoming a trusted advisor and elevating custom research requests beyond secondary research when appropriate.

     

• Leads projects and project teams for maximum effectiveness and collaboration; fosters an environment of innovation, collaboration, and passion for superior customer service.
  • Recommends and influences innovative, cost-effective insights methodologies, processes, forms, and tools; responsible for evaluating and selecting high-quality research suppliers, tools, and databases.
  • Leads planning, design, and reporting of global insights projects and tools, leveraging best-practice market research methodologies and tools at Mary Kay to deliver quantifiable, differentiated requirements for regions and corporate initiatives.
  • Provides proposals for complex programs, utilizing qualitative and quantitative primary research, secondary data analysis, custom databases, design thinking, A/B testing, and creative analytic approaches.
  • Performs complex analysis using technical analytics and testing results to establish KPIs, guide design, identify opportunities, and generate user behavior insights to improve websites, mobile apps, and multi-channel marketing performance.
  • Implements analytics technologies and segmentation strategies, delivers reports on digital program effectiveness, and recommends course adjustments to leadership and global stakeholders to achieve company goals.
• Delivers value-added reports, tools, databases, and consultative advice and counsel based on insights and findings that enhance the speed and quality of business decisions.
  • Delivers actionable reporting of insights projects and resources via presentations, written reports, video, or other multimedia formats to clients.
  • Communicates insights, databases, and tools in a compelling, lively, and informative manner to motivate action or change.
  • Produces in-depth, high-quality analyses, including implications and recommendations.
  • Responsible for overall verification of data with department leadership/knowledgeable parties, ensuring timeliness, quality standards, validation, and alignment with the point of view taken.
  • Follows up with clients to determine ultimate action taken as a result of the research and conducts post-audits of the insight to improve future processes.
• Develops a stimulating, future-focused, and integrated insights consultative experience that supports strategic decision making across the company.
  • Creates a sustainable and repeatable process for managing insights projects, including intake, prioritization, and evaluation of effectiveness.
  • Serves our Markets as the primary customer, delivering insights that drive their business and acting as a trusted advisor and partner for business opportunities requiring insights or information.
  • Develops relationships for advanced collaboration across research and analysis groups including Finance, Digital & Business Analytics, Product Research, Brand Insights, and Regional/Market subject experts.
  • Continuously improves processes, tools, and methodologies to provide insights into consumer and sales force behavior for strategic decision making.
  • Identifies and develops effective, creative approaches.
• This job requires on-site work at a Mary Kay facility.